CamCreative embraces a diverse group of interests which includes design, media, literature and publishing, visual arts, multimedia, performing arts and general culture bringing together a mix of large and small firms. Its aims are:
- To provide the creative industries of Cambridgeshire with a credible regional, national and international profile
- To encourage the collaboration of those engaged in the sector
- To attract new business and new talents to the industry
- To make the sector’s dynamism apparent
- To create solid and sustainable growth in the economy
- To develop new wealth creation, training and job opportunities
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